Mobile applications SEO work pretty much the same as SEO for websites. That means, everything you know about Search Engine Optimization can be applied when submitting your app. Keep in mind that as the number of people submitting apps to the Apple App Store and other stores increases, the opportunity to rank high for mobile app searches decreases. To help your app with its ranking and visibility, here are some mobile SEO app maker tips:
Instead of optimizing your app for search, optimize its meta description and other meta data on the app markets you choose to launch your application on. Also, you need to carefully consider your target market-people you’d like to download and use your app. Are you aiming for the biggest potential worldwide market or perhaps more centered on US audience? Are you looking for men or women app users? Any age range preference? While none of these demographics eliminate other people from discovering your application, these, however, provide more useful results.
The next thing you need to do is to make sure you’re utilizing the right words/phrases-meaning they’re highly relevant and applicable to your specific audience. There are many free and useful keywords tool that allow you to research words and terms that people are actually using when searching. Some tools can even be further refined by country, language, etc.
Furthermore, when submitting to every mobile application store, you need to carefully select the title, description and the keywords/phrases. Review the app stores’ rules and restrictions (like character limitations) on each of these fields and make sure you abide by them. Last but not the least, remember that SEO is applicable to all websites and social media channels. Thus, you can (and you should) use these avenues to further spread the word out about your mobile app. And though you’re restricted by the rules of the application stores, a lot of people will look up mobile apps and related products on the web. You want to ensure your web pages are optimized for them, and link them directly to your download page.